Phoenix SEO Company & Social Media

When our Phoenix SEO Company faced with a difficult challenge of getting many times we felt completely overwhelmed. And if you've raised for the first time create a social media plan is likely to feel this way: you know what you want to do and why; You've seen others climb the mountain of Social Media Phoenix SEO and the benefits they have earned, and you also want to get there.

If you need a social media plan, start here. Let's divide the plan into six parts:



#Paso 1. Which social media use?
No social network is like another. It seems that they are all very homogeneous and communicating in the same way, but the reality is not so. Each network is unique and has its own style, its own audience and even their own best practices.

 Therefore, you should take time to choose which network or networks fit better, and this will depend on two factors:

- The goals and objectives you want to achieve in the plan of Social Media

- On which network or social networks your customers and target audience is more present

 Before choosing, we show some differences in the major social networks:



• Facebook:

It is the largest network for volume users, and so is full of companies that want to reach them. Facebook users are very diverse. Before it was a social network full of young people, however, higher increasingly they are making their place in this network and using it almost daily. Besides young people, it seems to be the current trend, more and more desist Facebook: do not trust the privacy of Zuckerberg's network and opt for alternatives such as Instagram. Finally, if your customers are other businesses (business to business) we do not recommend this network. If your customers are end consumers (Business to Consumer) yes.

Today, Facebook is likely to result you have to hire advertising. It is their strong point, as it can focus much the niche of people that Facebook will direct your ad.

• Twitter:

Twitter is especially attractive for Phoenix SEO business and also has become the main channel of communication with the customer, which wants to be treated as soon as possible. As well as customer service channel can be very useful for creating brand image and communicate directly with the consumer. It is the best channel where you can listen to our audience and relate to it.

• Linkedin:

It is a business oriented website where you can create and expand your professional network. Linkedin allows you to find a job, workers, service providers ... If you want to create a Linkedin page for your company, think about whether it is worth the time and effort that you will use this network. Register is not enough: they must periodically update the contents. SMB is recommended that you act on this professional network not only as a company but also with personal profiles.



No social network is like another. Therefore, you should take time to choose which network to be.
CLICK TO TWEET


• Instagram:

The network that is growing, both in number of users and by use. It is a completely visual network where the image has become the queen of the content. If a significant portion of your business is the image register. It is something like Twitter but with pictures. It is important in this use hastags network.

• Google+:

Despite the efforts of Google, this network has not finished curdling among the population. However, it costs nothing to share your content here occasionally as you help the SEO of your website.

• Youtube:

The video is a well-optimized content that is positioned before is text (because there is less competition) and becomes more (generally, people are inclined to spend more time watching a video to reading a text). If you want to position videos, your network YouTube. Post videotutoriales explains things that your company is dedicated ... In short, share content with your community you find it useful and will solve any problems.

• Foursquare:

The most important social network geolocation. If your company is a physical business register and through it promotes discounts or offers.

There are other aspects to consider that can help you to choose which network or social networks are most effective for your business, one that can help you attract customers and specifiers for your business.

The first Link Building Service is time. In this post you can see three appeals to save time on Social Media. The second important aspect is your resources and ask yourself: do I have the resources to create images for Instagram ?, I have the resources to record video tutorials to Youtube ?. Finally, and almost the most important aspect is to check where your target audience. If your audience never used Instagram, why spend time and effort into creating your brand here?

Remember: You need not be in all social networks, only those that matter to you and your audience.



2. Complete your profile #Paso
Okay, in the previous point we have said that each network is different, but there is a point at which pay absolute attention: maintaining the same corporate image at all. We must ensure that our avatar, cover photo, biography and profile information are timely, complete and in line with the company image. A complete profile shows professionalism and cohesion brand.

The profile will require three parts:

• Powerful visual image:

Our goal is consistency and familiarity with the images we use in social media. Our Twitter avatar avatar connects with Facebook. Our cover photo Google+ is similar to Phoenix SEO Linkedin. To create these images, you can check this post the exact size of the images of profile for each social network. Another option is to use Canva, an online tool that brings default sizes for each image of each network and allows you to create images quickly and easily. In this video tutorial (Using Canva) you'll see how simple it is to use.



Video Tutorial: Using Canva




• Text hook directed to our target audience:

The main area that you customize is the biography. You must create a biography that is professional and you can write it by answering this question: what is there that I can offer to visit ?. Moreover, do not forget to be close and personal.

• Optimization for optimization profiles

You have to select the main keyword that identifies with your business very carefully. That should incorporate keywords in all your social profiles. For example if the main keywords of your business are: "Wedding Photographer madrid" incorporate them: at the top of your personal and company profile on Linkedin, and the biography of Twitter, Facebook and / or Instagram.



#Paso 3. What is the tone of my communication?
After choosing your network and if any filling you to think that you can complete and release writing. Wait, not yet !. Before you start writing you must have a very clear thing: what will be your tone of communication ?. You can get questions like this:

• If my brand were a person, what would it be?

• If my brand were a person, what is the relationship with the client?

• What it is and what is not my company?

• How do you want your customers think of your company?

In answering these questions, you should end up with a series of adjectives that help to describe the voice and tone of your marketing.



social media plan


#Paso 4. When? How much? What?
Here come the million questions: How often should I post? When? What? And the answer could only be: it depends.

• What should you post?

The current trend tells us that the image has become the queen of the content. The post and tweets with images have more visits, more clicks, the more I like ... So, knowing what generates more interaction you know what you throw.

One important thing: share the content in each network under their culture and language.

• How often should you post?

Some of the factors that can influence the amount of upgrades are your reach, your resources and the quality of the updates themselves.

The network you are using will also mark the number of updates. For example, on Twitter about 5-6 tweets a day would be nice to start; on Facebook about 2 updates throughout the day and Google+ one or two. If you see that your fans love what you post you can go further and publish more of it.

• When should you post?

We show here generally the best times to post updates on each social network:

• Twitter: between 9:00 and 16:00 from Monday to Thursday

• Facebook: between 12:00 and 16:00 from Monday to Friday

• Linkedin: from 7:00 to 9:00 and 17:00 to 18:00 from Tuesday to Thursday

• Instagram: between 17:00 and 18:00 from Monday to Friday

• Google+: from 9:00 to 11:00 from Monday to Friday

 social media plan


#Paso 5. Measures!
It is essential to give an overall sense that you measure your strategy efforts are underway. Just so you know if you're spending time on social networks is giving results. There are many tools that provide reports on each social network. Even every particular social network offers its own statistics and reports. These are some of the tools you can use for each network:

Facebook:

• Likealyzer

• Alerti

• Agora Press

Twitter:

• Crowdfire (before Justunfollow)

• Tweriod

• Twitonomy

Instagram:

• Iconosquare

• Simply Measured

• Crowdbabble



6. Programme and listen #Paso
Finally, a secret program publications is the secret weapon to share on a regular and consistent every day. It is essential to create a community around your brand to be consistent in your publications. Not worth posting 15 tweets a day and then spend a week without appearing.

Buffer and tools like Hootsuite will help you schedule your posts.

But not everything ends with automated social networking and forget about them. It is equally or more important than the above you commit your community. That is: if people speaks, you answer them. Devote some time each day to follow conversations that occur on your brand and interact in them.

One way to keep abreast of everything that is said about you is using monitoring tools that serve you to listen to the network. Tools like Mention, SocialMention or Google alerts will be very useful for this.